Platinum is pure - In the US, platinum jewelry is either 90% or 95% pure, which makes it hypo-allergenic.

Platinum is rare - It takes 10 tons of mined ore to produce a single ounce of platinum.

Platinum is strong - It is one of the world's strongest and most enduring metals. It is also one of the heaviest.

Platinum is supreme - Platinum's rich, white luster enhances a diamond's brilliance and depth. Because of its strength and durability, it best secures diamonds and gemstones.

Platinum Guild International USA